HTC joins with Beats By Dr. Dre

HTC 'strategic investment' will see smartphones and tablets with Beats technology

Major smartphone manufacturer HTC has made a 'strategic investment' in the Beats By Dr. Dre audio company — partly responsible for celebrity-endorsed headphone and audio products like the Beats by Dr. Dre, PowerBeats, JustBeats by Justin Bieber, and Heartbeats by Lady Gaga. While it won't affect Beats' partnership with other companies like HP or Monster, the investment will mean 'sound innovations' on upcoming HTC smartphones and tablets.

Beats by Dr. Dre's existing audio partnership with HP in its laptops and desktops, like the HP Envy 14 Beats Edition, has seen an emphasis on the quality of integrated speakers in devices. It is likely that the Beats-HTC partnership will result in improved internal loudspeakers in HTC smartphones and tablets, with tailored Beats electronic audio equalisers also possible.

According to Jimmy Iovine, co-founder of Beats, "the HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future.” HTC's CEO Peter Chou was similarly enthused: “Beats is a unique sound experience that is much more than headphones. The Beats team knows what music quality is and we are very excited to be partnering with them.” Despite HTC's investment, Beats will continue to operate autonomously.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags htcMonster Beats

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?