HTC joins with Beats By Dr. Dre

HTC 'strategic investment' will see smartphones and tablets with Beats technology

Major smartphone manufacturer HTC has made a 'strategic investment' in the Beats By Dr. Dre audio company — partly responsible for celebrity-endorsed headphone and audio products like the Beats by Dr. Dre, PowerBeats, JustBeats by Justin Bieber, and Heartbeats by Lady Gaga. While it won't affect Beats' partnership with other companies like HP or Monster, the investment will mean 'sound innovations' on upcoming HTC smartphones and tablets.

Beats by Dr. Dre's existing audio partnership with HP in its laptops and desktops, like the HP Envy 14 Beats Edition, has seen an emphasis on the quality of integrated speakers in devices. It is likely that the Beats-HTC partnership will result in improved internal loudspeakers in HTC smartphones and tablets, with tailored Beats electronic audio equalisers also possible.

According to Jimmy Iovine, co-founder of Beats, "the HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future.” HTC's CEO Peter Chou was similarly enthused: “Beats is a unique sound experience that is much more than headphones. The Beats team knows what music quality is and we are very excited to be partnering with them.” Despite HTC's investment, Beats will continue to operate autonomously.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags htcMonster Beats

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments

Essentials

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?