Google-Admeld deal under closer DOJ scrutiny

The Department of Justice has asked Google for more information on the deal

The U.S. Department of Justice has asked Google for more information on its proposed acquisition of display advertising optimization firm, Admeld, Google said on Wednesday.

The request suggests that the DOJ is doing more than a cursory review of the deal, through which Google hopes to grab a larger slice of the display advertising market.

The DOJ usually asks for additional information and documentary material relevant to a proposed acquisition, generally referred to as "second request", after a preliminary review by it or the Federal Trade Commission consumer watchdog.

In a post on its public policy blog, Google portrayed the "second request" as a normal part of many acquisitions.

"We've been discussing this deal with the Department of Justice, who are obliged to review the transaction because of its purchase price," Neal Mohan, Google's vice president of display advertising, said in the blog post.

Google said in June that it was acquiring Admeld for an undisclosed amount. Admeld is a "yield optimization" company that attempts to help advertisers get the most from the increasingly confusing array of advertising networks, agencies and exchanges.

Mohan said that the display advertising business is, and will remain, extremely competitive. Since it announced the Admeld acquisition, at least three new and expanded platforms for buyers and publishers have been launched, while others have continued to grow, Mohan said.

"While the Department of Justice works to finish their review, it's business as usual for our clients, and we'll continue to actively work to improve our solutions for our partners in the display advertising space," he added.

The growth of Google and its expansion into a variety of new fields implicate a variety of new regulatory issues, and it has experienced increased regulatory scrutiny as it has grown, the company said in a regulatory filing on Wednesday. The company said it was cooperating with the FTC and the European Commission in investigations they are conducting with respect to its business and its impact on competition.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags advertisingantitrustGoogleregulationlegalgovernmentAdmeldbusiness managementinternetMergers and acquisitions

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?