Zynga partners with Tencent to launch game in China

Zynga is bringing a Chinese version of its CityVille in partnership with Tencent

U.S. social game developer Zynga has partnered with one of China's largest Internet companies, Tencent, to bring its popular CityVille game to the country.

The two companies announced on Tuesday that a Chinese version of CityVille, named Zynga City in English, is being launched as a beta version on a Tencent social networking site.

Tencent is best known as the operator of QQ, China's most popular instant messenger, which has 647.6 million active accounts. But the company also attracts a vast number of users through its online games and social networking sites.

Zynga City will first be launched on Tencent's Pengyou platform, a social networking sites with 101 million active monthly users. Zynga City will then be launched on other Tencent platforms, including another social networking site known as QZone.

Zynga, a company based in San Francisco, has made a name for itself building games on Facebook. The company has 232 million monthly active users, with CityVille its most popular game.

The release of Zynga City comes as other foreign gaming companies are also working to localize versions of their hit games for the Chinese market.

PopCap Games is developing its Plants vs. Zombies game for the Chinese Facebook-like site Renren. The Finnish company Rovio plans to create localized versions of its Angry Birds game for mobile phones and PCs in China.

U.S. company Razer also plans to release a small portable PC in China with games developed by Tencent. The netbook-like device, called the Razer Switchblade, features a programmable keyboard that can be customized for gaming.

The companies are targeting a vast market. China has 485 million Internet users and more than 900 million mobile phone users, according to government statistics.

Zynga developed its Zynga City game through its own China studio based in Beijing, which hired local game developers and artists. The game features designs and in-game events linked to the Chinese culture.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetsocial networkinginstant messaginggamesonline servicesZyngaInternet-based applications and servicesTencent

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Essentials

Mobile

Exec

Budget

TerraCycle Zero Waste Box Pens and Markers Small

Learn more >

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?