Nokia needs a Windows Phone (badly)

Nokia needs to jump on the smartphone ship, or it's going to miss the boat.

Once the darling of the smartphone industry, Finnish phone manufacturer Nokia is now finding itself adrift. The company recently lost its lead as the largest phone manufacturer to Apple, shipping only 16.7 million smartphones in Q3 2011 to Apple's 20.3 million.

While Nokia still leads all manufacturers in terms of total number of phones sold, this shows how Nokia has suffered from lack of direction. The switch from its in-house Symbian OS to Microsoft's Windows Phone--no doubt a tedious process--is definitely causing some trouble.

The fact is this: as Nokia rushes to get its first Windows Phone dubbed 'Sea Ray' to the market, the rest of its smartphone business is suffering. Smartphone shipments are down a bye one third year-over-year, while other manufacturers are seeing an increase.

Just take a look at recent data for proof that, the longer the Finnish company waits, the more it's going to hurt. Nielsen said last month that its research shows that smartphones now make up the majority of all phones sold in the US. Clearly Nokia needs to make this transition fast, or they're going to miss the boat.

Betanews' Joe Wilcox argues that the move itself is causing much of the trouble. "Nokia will lose customers and market share. It's the inevitable consequence of such a massive operating system switch. Timing is terrible," he writes. "Nokia would have been better off fixing problems internally instead of handing them off to Microsoft."

GigaOm's Kevin Tofel doesn't paint a much rosier picture, "It's never good to see a global leader heading toward 'has been' status, especially with all the innovation Nokia has brought to so many people around the globe."

put, Nokia needs to step up its game. I don't think that partnering with Microsoft was totally a bad idea, but the way it's been done--apparently without much work, or a solid transition plan--seems to have cost the company dearly.

The blame should fall in the lap of CEO Stephen Elop. Maybe he was a bit too eager to tie the knot with his former employer without completely understanding that such a big transition would take some time and possibly do damage to the company overall.

Only time will tell now whether his and Nokia's move was a smart one.

For more tech news and commentary, follow Ed on Twitter at @edoswald and on Facebook.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Applesymbianconsumer electronicsMicrosoftsmartphonesNokiaPhoneswindows phone 7

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ed Oswald

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?