Google+ female users increasing

A new estimate suggests a third of Google+ users are female

Google+ seemed like a boys club at first, but recent estimates point to a growing number of women using the Internet search giant's social networking service.

Just this week, Paul Allen of FamilyLink and Ancestry.com fame said a third of Google+ users are now female.

That's a big jump from previous guesses that put the percentage at a quarter, a tenth or even less. Allen's estimates, which use census data and statistics on the frequency of certain last names occurring within the overall U.S. population, have proven to be surprisingly accurate. Previously, Allen correctly predicted that total Google+ users would soon exceed 10 million.

"The poster of 18 men in a hot tub that has been passed around for the past week or two is not reflective of reality and is not what Google+ is going to end up being," Allen wrote on Google+.

But even if Allen's numbers are right, the percentage of Google+ users who are female would still lag the percentage of users of other popular social networking sites who are female.

A Pew report puts the split of Twitter users at 64 per cent female. Pew says MySpace and Facebook also have 57 per cent and 58 per cent female users, respectively. Only LinkedIn has a male majority, with just 37 per cent female users.

One theory on the dearth of women on Google+ has to do with the nature of the field test.

From the beginning, it has been dominated by tech industry insiders, and in particular by engineers, according to a survey that found it to be the most popular profession among Google+ users. Both the tech industry and especially software and hardware engineering tend to be dominated by men.

But as the social network has gradually expanded and more friends, family and colleagues are invited, the percentage of women has risen.

Regardless of how women are finding their way to Google+, they're arriving and they're beginning to organize. The site "Women of G+" has emerged with the declaration that "33 per cent of Google+ users are women and 100 per cent of us are awesome."

Amen. Er, A-women.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Internet-based applications and servicesGooglefuture technologyLinkedIntwittersocial networkssocial mediainternetFacebook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Eric Mack

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?