What 'awesome' thing will Facebook launch?

A new partner? Mobile advances? Here are some educated guesses about Facebook's plan to wow us on Wednesday

Last week, Facebook CEO Mark Zuckerberg said that his company will be "launching something awesome" on Wednesday. Little additional information is available about what it could be, although we can take some educated guesses based on Facebook's priorities and plans.

Here's what we think we might hear from the social networking site when it announces its latest creation at 10 a.m. Pacific Time tomorrow at its Palo Alto, California headquarters.

Project Spartan

Developing for several different platforms at once is definitely an unenviable task for Facebook's coders. Thus the company has embarked on a new path dubbed "Project Spartan". Essentially it's a development platform that is based in HTML5, which is supported across several platforms.

Using HTML5 in Facebook's mobile apps would be smart. The company would not need to depend on Apple to approve its app for inclusion in the App Store over seemingly minor updates to functionality within its app, and could unify the experience from platform to platform.

But -- not so fast! MG Siegler at TechCrunch reports that Project Spartan won't be ready until the middle of this month at the earliest. It also seems likely that these features would be rolled out gradually and not need a press conference to unveil them.

New iPad App

Another possibility is that Facebook would finally commit to the iPad platform and release a native app for it.

For whatever reason, the social networking site has left the task of iPad development to third parties -- much to the chagrin of some users. Obviously, the Facebook iPad experience leaves a little to be desired, and social networking by Apple's tablet is certainly not as good as if Facebook's coders did it themselves.

Zuckerberg is said to be working closely with developers on crafting the user experience of this said app, so a press conference with him playing a major role makes sense.

But then again, developers may want to wait for the completion of Project Spartan before releasing the app -- no reason to recode it for any necessary changes.

New Photo-Sharing App

TechCrunch's revelation of a photo-sharing app certainly had the tech world abuzz several weeks back. The company is apparently going after Instagram, Path, and Color all at once with its offering, while aiming to make its photo experience that much more social.

Conflicting information seems to now exist as to whether Facebook plans to make this a standalone application or integrate it into the current Facebook application. Again, this all seems dependent on Project Spartan's progress.

Partner with Skype on Video Chat

Popular speculation about what's happening on Wednesday suggests a partnership with Skype for video chat. This makes some sense; Microsoft purchased the chat service not too long ago, and Microsoft and Facebook have been pretty close over the past several years.

A partnership would be a major coup d'etat for Skype, which would immediately gain access to Facebook's 750 million-person userbase -- and it would certainly make Microsoft's $8 billion investment in the company look a little more reasonable. Some analysts have said they expect Microsoft to hook Skype up with Facebook in some form since the deal was announced in May.

For more tech news and commentary, follow Ed on Twitter at @edoswald and on Facebook as well as Today @ PCWorld.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternetFacebooksocial networksInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ed Oswald

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?