What 'awesome' thing will Facebook launch?

A new partner? Mobile advances? Here are some educated guesses about Facebook's plan to wow us on Wednesday

Last week, Facebook CEO Mark Zuckerberg said that his company will be "launching something awesome" on Wednesday. Little additional information is available about what it could be, although we can take some educated guesses based on Facebook's priorities and plans.

Here's what we think we might hear from the social networking site when it announces its latest creation at 10 a.m. Pacific Time tomorrow at its Palo Alto, California headquarters.

Project Spartan

Developing for several different platforms at once is definitely an unenviable task for Facebook's coders. Thus the company has embarked on a new path dubbed "Project Spartan". Essentially it's a development platform that is based in HTML5, which is supported across several platforms.

Using HTML5 in Facebook's mobile apps would be smart. The company would not need to depend on Apple to approve its app for inclusion in the App Store over seemingly minor updates to functionality within its app, and could unify the experience from platform to platform.

But -- not so fast! MG Siegler at TechCrunch reports that Project Spartan won't be ready until the middle of this month at the earliest. It also seems likely that these features would be rolled out gradually and not need a press conference to unveil them.

New iPad App

Another possibility is that Facebook would finally commit to the iPad platform and release a native app for it.

For whatever reason, the social networking site has left the task of iPad development to third parties -- much to the chagrin of some users. Obviously, the Facebook iPad experience leaves a little to be desired, and social networking by Apple's tablet is certainly not as good as if Facebook's coders did it themselves.

Zuckerberg is said to be working closely with developers on crafting the user experience of this said app, so a press conference with him playing a major role makes sense.

But then again, developers may want to wait for the completion of Project Spartan before releasing the app -- no reason to recode it for any necessary changes.

New Photo-Sharing App

TechCrunch's revelation of a photo-sharing app certainly had the tech world abuzz several weeks back. The company is apparently going after Instagram, Path, and Color all at once with its offering, while aiming to make its photo experience that much more social.

Conflicting information seems to now exist as to whether Facebook plans to make this a standalone application or integrate it into the current Facebook application. Again, this all seems dependent on Project Spartan's progress.

Partner with Skype on Video Chat

Popular speculation about what's happening on Wednesday suggests a partnership with Skype for video chat. This makes some sense; Microsoft purchased the chat service not too long ago, and Microsoft and Facebook have been pretty close over the past several years.

A partnership would be a major coup d'etat for Skype, which would immediately gain access to Facebook's 750 million-person userbase -- and it would certainly make Microsoft's $8 billion investment in the company look a little more reasonable. Some analysts have said they expect Microsoft to hook Skype up with Facebook in some form since the deal was announced in May.

For more tech news and commentary, follow Ed on Twitter at @edoswald and on Facebook as well as Today @ PCWorld.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternetFacebooksocial networksInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ed Oswald

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?