Google to rename Picasa, Blogger, reports say

Rebranding the Web services will bring them under one identity and prepare for their integration with Google+.

The names of two popular Google services, Picasa and Blogger, will soon go away, although the services themselves will remain key components of Google's product family.

A Mashable report today says the Picasa-Blogger rebranding is part of the search company's new Google+ social networking strategy: Non-Google product names are being retired and replaced -- naturally -- with Google names.

Picasa, an image editor, and Blogger, a blogging platform, are two of Google's most popular free services. Within six weeks, Google will rename Picasa "Google Photos," and rebrand Blogger as "Google Blogs," Mashable says.

Google, when contacted by PCWorld, declined to comment on the report.

The rebranding makes sense, as users of these services -- Picasa in particular -- may be unaware that they're using a Google product. The expected integration of Picasa and Blogger with Google+ will likely coincide with the upcoming public launch of the social networking service, the report says.

Google has renamed its services in the past. For instance, VoIP service GrandCentral, purchased by Google in 2007, was relaunched as Google Voice in 2009.

Google purchased Picasa in 2004. It acquired Blogger when it bought Pyra Labs in 2003.

Contact Jeff Bertolucci via Twitter (@jbertolucci) or at jbertolucci.blogspot.com and follow Today @ PCWorld on Twitter,

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternetGoogleInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeff Bertolucci

PC World (US online)
Show Comments

Father’s Day Gift Guide

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?