Microsoft's Bing will power Baidu's Chinese search site

The deal for English-language results follows Google's decision to pull out of China.

Microsoft's Bing search engine will provide English-language search results for Baidu, China's largest search engine, the companies announced Monday.

Further details of the deal, including its financial terms, weren't disclosed.

The move follows Google's decision last year to pull its search engine from China's mainland, following a high-profile dust-up over censorship of search results. The Google.cn page now redirects visitors to Google's Hong Kong search site when they attempt to enter terms into the search bar.

Baidu holds roughly 80 percent of the search engine market in China. Better English-language results through Bing may boost its share even higher.

The company has made other recent moves to expand its footprint. Last month, it announced a US$306 million deal with Qunar, a Chinese travel search engine, that will see Baidu become Qunar's majority shareholder.

Meanwhile, Microsoft is no doubt eager to gain better access to China's roughly 480 million Internet users as it tries to chip away at Google's vast lead in the global search engine market.

So far this month, Google held 91.07 percent of the worldwide market compared to 3.21 percent for Bing, according to figures generated Monday by Statcounter's GlobalStats website.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftinternetGooglesearch enginesbaidu

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?