Microsoft launches public sector magazine

The online magazine is produced by a new group that appears to be aimed at supporting the company's public sector efforts

Microsoft has quietly created a new group, the office of civic innovation, as well as a new online magazine designed to promote its public sector initiatives.

The new office of civic innovation is a seven-person team based in Washington, D.C., and part of Microsoft's Public Sector division, said Mark Drapeau, editor and chief of the new online magazine, Publicyte, and a member of the new team. The company first talked about the group at a launch party for the magazine in Washington, D.C., earlier this week.

Workers in the office of civic innovation will try to innovate the way the Public Sector group sells products and communicates with customers, he said.

Drapeau hopes to make Publicyte, the digital magazine, "a great source of creative thought leadership on technology and innovation for different public sector verticals" like government, education and health care. "We want to present Microsoft in a new light to influential people in the public and civic sectors and through the media that covers it," he said.

Drapeau will contribute articles to the site as will other Microsoft writers and outside contributors. "It's a Microsoft website so it's going to be Microsoft-friendly, but we have a lot of latitude about the kind of content and opinions that are expressed," he said.

Microsoft did not officially announce the magazine. "It's a bit under the radar. I want to build an audience organically," he said.

Publicyte will be successful if it influences public and civic sector professionals, he said. "If we can change the way people think about issues like social media and government, we've done our jobs," he said.

Drapeau started out as a researcher studying animal behavior and their social networks and he said he can apply some of that work to his current position running Publicyte. He's been working in Microsoft's Public Sector division for about a year-and-a-half.

Microsoft has been in a heated battle with Google over the past couple of years for contracts to offer products and services to public sector organizations, like government agencies and schools. Publicyte and the civic innovation office appear aimed at shaping Microsoft's image and boosting its success in the sector.

Nancy Gohring covers mobile phones and cloud computing for The IDG News Service. Follow Nancy on Twitter at @idgnancy. Nancy's e-mail address is Nancy_Gohring@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Government use of ITMicrosoftgovernment

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?