Kindle vs Nook: how Amazon's e-book reader can win the battle

How Amazon's Kindle e-book reader can change to beat the Barnes & Noble Nook Colour

The Amazon Kindle 3.

The Amazon Kindle 3.

The newer Kobo eReader Touch Edition is US$130, just ten bucks cheaper than a comparable Kindle or Nook. Amazon's next Kindle should break the US$100 barrier, an appealing price point that would attract more mainstream users to the platform. It's the classic printers-and-ink business model: Give 'em the hardware at cost, and make money on the content (ebooks, in this case).

3) Combo LCD/E-Ink display: The best of both worlds: A color LCD for Web browsing, gaming, Android apps, and other tablet-like activities; and a black-and-white E-Ink display for reading e-books in sunlight. A recent report says Apple may be working on exactly this type of hybrid display technology. Perhaps Amazon could beat Steve Jobs to market.

4) Better controls:   Amazon is going to have to ditch the Kindle's physical keyboard, which makes the e-reader look clunky and outdated, despite its advantages for serious note-takers. The latest Kobo and Nook readers have touchscreen keyboards.

5) Generous lending policies: The Kindle Lending Library arrives later this year. It will allow customers to borrow Kindle books from more than 11,000 U.S. libraries.

Amazon has yet to announce many specifics of the service, however. What advantages could the Lending Library provide that would give Amazon an advantage?

Contact Jeff Bertolucci via Twitter (@jbertolucci) or at jbertolucci.blogspot.com and follow Today @ PCWorld on Twitter.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags e-booksnookamazon kindlekindlee-readers

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeff Bertolucci

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?