UK mobile operators join forces on mobile wallet

A joint venture pushing NFC technology will launch before the end of the year

Everything Everywhere, O2 and Vodafone plan to create a joint venture in the U.K. that will allow users to pay for goods using NFC-equipped phones, they said on Thursday.

The goal is to launch the joint venture before the end of the year, as long as it is cleared by U.K. competition authorities, according to a statement. If they stick to an open approach, the venture will likely be approved, according to Paolo Pescatore, analyst at CCS Insight.

Just like with previously announced mobile wallet projects based on NFC (Near Field Communications), consumers will be able to use their mobiles to pay for goods, services and travel. Consumers can also expect to get offers and coupons delivered directly to their phone, the operators said.

The joint venture will deliver the technology required for the adoption of mobile wallet and payments. It will work regardless of which NFC-enabled mobile phone, or mobile network consumers are using.

The operators are hoping to gain greater control by offering a single payment platform, CCS Insight said in a research note. For the project to become a success, backing all parts of the ecosystem will be key, it said. So now the operators need to prove themselves and gather support from phone makers, banks, card companies and retailers, Pescatore said.

Besides payments, the joint venture will also provide a single platform for advertisers and media agencies that are interested in the booming smartphone market. Just like mobile payments, mobile advertising is a hot trend. Because of the complexity of mobile payments, this part of the joint venture will probably be realized first, according to Pescatore.

The worldwide mobile advertising revenue is forecast to reach US$3.3 billion in 2011, more than double the $1.6 billion generated in 2010, Gartner said on Thursday.

Send news tips and comments to

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags smartphonesPhonesconsumer electronicso2Phone applicationsMobile handsets

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments



Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?