COMPUTEX: ARM expects half of mobile PC market by 2015

Growing consumer interest in tablets will help boost its share, ARM's president said

ARM Holdings hopes to wrestle dominance of the mobile PC market from Intel and have ARM-based processors in more than half of all tablets, mini-notebooks and other mobile PCs sold in 2015, the company's president said Monday.

The U.K. company, which licenses its designs for use in chips made by companies such as Samsung and Nvidia, is betting that growing consumer interest in tablets will translate into a big jump in its market share. Chips based on its technology already power most of the leading tablets including Apple's iPad, Samsung's Galaxy Tab and Motorola's Xoom.

"Today we have about 10 percent market share [in mobile PCs]. By the end of 2011 we believe we will have about 15 percent of that market share as tablets grow," said Tudor Brown, president of the U.K.-based company, during a news conference at the Computex trade show in Taipei. "By 2015, we expect that to be over 50 percent of the mobile PC market."

ARM-based chips already power most of the smartphones on sale today and its procesors can also be found in a majority of standard mobile phones.

Intel, the world's biggest chip maker, was caught off guard by the sudden popularity in tablets -- sparked by Apple's iPad -- and has been trying to catch up. Intel is expected to discuss its latest attempt to crack the smartphone market, with a chip code-named Medfield, later this week at the Computex show.

ARM's chances in the mobile PC market got a boost in January when Microsoft CEO Steve Ballmer said the next version of the Windows operating system would be available in a version that runs on ARM-based chips. It was a nod to ARM's lead in the tablet market, where Microsoft has also struggled.

But to maintain that lead and build on its current success, ARM will have to continue developing more advanced processors.

The company's next processor design, the Cortex A15, promises a five-times performance improvement over current smartphone processors while drawing about the same amount of energy, the company said when the design was announced in September last year.

ARM has already begun licensing the design to chip makers, and the first prototypes of chips based around the A15 design could be out around the end of the year, Brown said. Commercial chips based on the A15 will likely follow in 2012.

The A15 is currently based on a 32 nanometer or 28 nanometer production process. The nanometer measurement defines the size of the smallest feature on the chip's surface and a smaller number denotes a more advanced manufacturing process. It also typically means chips can be made more powerful and less power-hungry.

ARM, which works on chip production technology with IBM, is also planning more advanced chips.

"We've been working at 20 nanometer and we've had test chips at 20 nanometer for over a year," Brown said. Earlier this year the company said its partnership with IBM will be extended to 14 nanometer.

Martyn Williams covers Japan and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags processorshardware systemslaptopscomputexComponentsArm Holdings

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?