US online ad market up 23 percent in Q1

The Internet continues to grow in importance as a vehicle for marketing

Online ad spending in the U.S. reached a record high in the first quarter, as companies expand their digital marketing budgets in reaction to people's increased Internet usage and engagement.

Marketers spent US$7.3 billion in the quarter, up 23 percent year-on-year and the biggest quarterly total for online ad revenue, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

The market's performance can't be attributed solely to an improved economic climate. Companies are also shifting more of their ad dollars to the online medium, the IAB and PwC said on Thursday.

The U.S. online market bounced back into growth territory in 2010, when revenue grew 15 percent to $26 billion, after it had shrunk 3 percent in 2009 to $22.7 billion.

Helping boost online ad sales is the growing amount of time people are spending on social media sites like Facebook and Twitter, as well as watching full-length movies and TV shows on sites like Netflix.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetadvertisingInteractive Advertising Bureau

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?