Apple revamps Apple Store iPhone app

The Apple store anniversary refresh includes options for custom configurations of some product lines.

Apple unveiled a revamp of its Apple Store iPhone app on Monday to include custom configurations for new Macs and more support options when you visit an Apple Store location.

The new application is the latest improvement surrounding Apple's 10th anniversary retail refresh, dubbed Apple Store 2.0, that started Sunday with the addition of iPads as product information tools at Apple Store locations.

Apple Store 1.3

If you're in the market for a new Mac, the new Apple Store app lets you customize your new computer components such as increasing RAM or hard drive storage, upgrading the processor and adding preinstalled software such as iWork or Aperture.

Apple offers similar functionality on its Website, but had previously restricted shoppers on the iPhone app to purchasing standard model Macs with no upgrades.

The new app also adds a few customer service extras to help you when you visit an Apple Store. The app has an improved alert system that provides you with vital information about the Apple Store when you walk in the door such as when the next available Genius time slot is or how long until the next in-store workshop starts. Similar to a feature introduced with the new iPad displays inside the Apple Stores, the iPhone app lets you queue up to speak with a customer service representative instead of having to flag someone down.

As in the previous version of the app, you can also book One To One appointments, check out workshop and event schedules, reserve products for pick-up, and shop online for Macs, iPhones, iPads, iPods and their respective accessories.

Despite the heavy use of iPads in store, Apple chose not to release a universal app for its iOS Apple Store app. The Apple Store app is iPhone-only, meaning you have to resort to pixel-doubling to view it on the iPad. Alternatively, you could also visit Apple.com through the iPad's Safari browser.

Connect with Ian Paul (@ianpaul) and Today@PCWorld on Twitter for the latest tech news and analysis.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesAppleiPhonePhonesconsumer electronics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ian Paul

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?