iPads used more in bed than in bathroom: Study

New study by The Nielsen Co. gauges the situations and places owners of popular gadgets like the iPad use the devices

Users of Apple's iPad and other tablets prefer to spend more time fiddling with their devices in bed than in the bathroom.

That’s the assessment of a new study by The Nielsen Co.

Nielsen recently surveyed 12,000 tablet, e-reader and smartphone owners in the US to find out where and in what situations people like to use the gadgets.The study also measured how long people use their devices compared to other situations. Use while watching TV, lying in bed, hanging out with friends and family, waiting for a doctor's appointment, and in the bathroom were all gauged.

Users of tablets, e-readers and smartphones said they spend about three per cent to four per cent of their gadget time in the bathroom. By comparison, about 21 per cent of a tablet user’s time is spent lying in bed, and 11 per cent of smartphone usage is spent on the mattress, according to the survey. Sixty-one per cent of e-reader owners cited bedtime as a great situation for opening an e-book. And 37 per cent of e-reading time was spent lying in bed among those surveyed.

The most popular place to use tablets appears to be in front of the tube.

70 per cent of tablet owners cited watching TV as the most popular situation for using a tablet. This was also the biggest time suck with 30 per cent of a user's tablet time spent in front of the set.

The least popular situation to pull out the electronic gizmos?

Tablet owners said they are least likely to use the device while commuting. Smartphone owners are most reluctant to pull out their device during a class or meeting. And 9 per cent of e-reader users surveyed say they leave their gadgets at home when shopping or running errands.

Connect with Ian Paul (@ianpaul) and Today@PCWorld on Twitter for the latest tech news and analysis.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags tabletsApplehardware systemstablet PCslaptopsnielsenapple ipadtablet PC

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ian Paul

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?