Google launches online financial advisor

The service, available in the U.S. from Thursday, helps users choose mortgages, credit cards

Google has launched a financial advice service in the U.S. to let users explore credit, mortgages and bank accounts based on their personal profiles, but without giving too much personal information to the bank.

Google Advisor, launched Thursday, combines mortgage comparison data with similar information about credit cards, certificates of deposit and checking accounts, the company said on its blog.

Information about bank accounts updates frequently, meaning users may see new interest rates and maturity dates from one day to the next. A link under each bank gives details, such as how often interest compounds and whether accounts renew automatically.

The service lists products from 57 banks, including 118 checking accounts and 364 CDs (fixed-term, fixed interest products), according to the site.

Users need not contact the financial institutions directly to get comparative data, ensuring that personal information stays private, Google Advisor project manager Simon Arscott said in a posting to the Google official blog.

"When you call the number listed for a lender, you're actually calling a special Google phone number. Google instantly forwards your call to the lender so your phone number remains confidential," Google said in its "help" section. When the user fills out a form to request more information, the phone number provided is not shared with the lender. Instead, Google provides the lender with a special number they can call to be connected to the user's phone.

"You have full control over what you want to share, and which providers you choose to talk to," Arscott said in the blog post. "And you don't have to submit any personal information until you've decided you're ready to move forward."

Lenders pay Google when users of Financial Advisor contact them through Google for mortgages, Google said. It does not get currently paid by credit card companies and banks for displaying their offers on Financial Advisor.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags internetGooglefinanceindustry verticalsInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ralph Jennings

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?