Android continues to win at Blackberry's expense

RIM's Blackberry smartphone platform is in a terminal nosedive

More bad news for RIM's Blackberry: A recent survey of cell phone users shows Google's Android is continuing to gobble up its market share.

In online forums, consumers cite Android's superior user experience, the broad selection of carriers and handsets that offer its operating system, and its array of innovative applications as reasons why they are migrating to Google.

Those sentiments are put into focus by the latest MobiLens survey, spelling more trouble for Blackberry, which has been in free-fall for some time now. The survey aims to measure trends in the U.S. mobile phone industry by polling more than 30,000 users.

In January, Blackberry lost its long-held number one position in the MobiLens ranking to Google Android. At that point Blackberry held 30.4 percent of the market share, less than 1 percentage point behind Android at 31.2 percent.

The latest comScore MobiLens survey in March shows Blackberry's share fell to 27.1 percent and Google opened its lead by almost 8 percentage points, grabbing 34.7 of the market share.

That means more than a third of all smartphone handsets used in the U.S. today run Android.

In some ways, Android has adopted the same position on the smartphone as Windows occupies on the desktop--it's become the default platform for hardware vendors to use who don't want to go to the expense of developing proprietary software.

That doesn't mean people are necessarily opting for Android as their preferred choice. Because Android is used by the majority of different smartphone manufacturers, the growth in its userbase is likely just an indication that the smartphone marketplace is growing.

The MobiLens data matches recent figures released by research firm Canalys, which puts Android's share at 35 percent, although data from Nielsen puts Android even higher at around 50 percent of the marketplace.

Microsoft and Palm also saw modest declines in market share since January, according to the MobiLens survey. Microsoft dropped half a percentage point, while Palm dropped 0.4 percentage points. Microsoft will be dismayed as customers vote with their wallets when it comes to the Windows Phone 7 product launched late last year.

On the flip side: After a slight slip in January, Apple's market share continues a slow but steady rate of growth. The launch of the iPhone on Verizon might be helping, along with the fact deals involving the maturing iPhone 3GS handset are becoming more competitive in preparation for the arrival of the iPhone 5 later this year. It'll be interesting to see if the recently released white iPhone significantly boosts Apple's numbers.

The real winner is Google Android, which is leaving the rest of the field in the dust.

MobiLens figures for the last six months make it look like Android is sucking-up disaffected Blackberry users. The market share of other platforms has held roughly steady aside from slight growth or declines, so it's unlikely they're responsible for RIM's misfortune.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags GoogleAndroidPhonesconsumer electronicsComScoreRIM BlackBerry

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Keir Thomas

PC World (US online)
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?