White iPhone 4 flies off shelves in China

Apple's online store shows three-to-five day delay in shipping for new model

The white iPhone 4 goes on sale Thursday. Apple's new white iPhone 4 has sold out in some Asian markets, analysts and sites reported today.

The long-delayed white iPhone 4, which went on sale in 28 countries earlier Thursday, sold out in Beijing, said Brian White, an analyst with Ticonderoga Securities.

"Our checks today indicate that the 'white' iPhone 4 was sold out on launch day in Beijing," said White in an email.

Other sources seconded the sell-out.

According to the blog ElegentTech , Hong Kong stocks of the white iPhone 4 sold out in the first hour of availability.

Earlier today, the IDG News Service -- which is owned by IDG, the parent company of Computerworld -- reported that long lines had formed at the Apple retail stores in China's capital, with some buyers saying they had waited to purchase the iconic smartphone until a white-colored model was available.

"White is brighter. The color makes you feel young," Berry Li told IDG News.

Li's comments echoed a forecast by White that the new model would be a hot item in China.

In an interview Monday, White predicted that the iPhone 4, "Will be especially hot in China, where white anything is popular. White is just a very desirable color there for all kinds of consumer electronics."

Yesterday, White pegged the new model's impact to Apple's sales at 1-to-1.5 million units this quarter and next, when the company is expected to launch the next-generation iPhone.

In the U.S. and other countries, supplies of white iPhone 4s were apparently diverted to Apple's retail stores and the stores of its carrier partners, such as AT&T and Verizon in the U.S.

Apple's U.S. online store, for example, debuted the white iPhone with a three-to-five day delay between ordering and shipping. As of 3 p.m. ET today, that delay still held.

The black iPhone 4, meanwhile, is shipped within 24 hours of ordering.

The white iPhone 4 is priced the same as the original black model: $199 for the 16GB smartphone, $299 for the 32GB device. Those prices are available to customers who agreed to a two-year service contract with either AT&T or Verizon.

Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer or subscribe to Gregg's RSS feed. His e-mail address is gkeizer@computerworld.com.

Read more about smartphones in Computerworld's Smartphones Topic Center.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Appletelecommunicationconsumer electronicsMobile and WirelesssmartphonesPhonesMacintoshmobile

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gregg Keizer

Computerworld (US)
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?