Chinese Twitter-like service looks to add other languages

The Sina microblog has recently come out with an English-language interface for its iPhone app

One of the biggest Twitter-like microblogs in China will likely add other languages besides Chinese to its service, starting with an English language interface for its iPhone app.

The microblog, launched by Chinese news portal operator Sina in August 2009, has already grown to more than 100 million users. That's about half the users of Twitter.

The company added earlier this month an English language interface to its iPhone app, although most of the posts on Sina's microblog use the Chinese language.

Sina's CEO Charles Chao however noted that there are  8 million users of the microblog that are from outside mainland China, in places like Hong Kong, Taiwan and North America.  The English interface will help users in other countries use the microblog service, he added.

"Hopefully this product will be well-received in other countries," he said while speaking at the Global Mobile Internet Conference in Beijing on Wednesday. "We will probably introduce other languages in the future."

Despite the microblog's growing presence outside China, Sina will continue to focus on building its service in China, Chao said. An expansion abroad will take time, and will be done through local partners, he added.

China currently has 457 million Web users, making it a major Internet market. Microblogging has emerged as one of the hottest Web services to hit the country, but Twitter is blocked in the country because of government censorship. Chinese authorities routinely block content deemed political sensitive.

Domestic companies like Sina are now fighting to become China's top microblogging service. Its competitors include Tencent, the operator of China's largest instant messaging service, and Baidu, the country's largest Internet search engine.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internettwittersocial networkingsoftwareapplicationsPhonesconsumer electronicsInternet-based applications and servicesSina

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?