Bing closes gap on Google's search engine lead

Bing captured about 30 per cent of the search market in March, while Google's share declined

Bing, Microsoft's little search engine that could, has taken 30 per cent of the U.S. search market share, posing a serious threat to Google's dominance in the field.

According to Hitwise, Bing raked in 30.01 per cent in March, with 14.32 per cent of those searches coming from Bing.com and the remaining 15.69 per cent from Yahoo Search, which Bing has been powering since August 2010. Bing got a six per cent increase over February, and Yahoo a five per cent boost, but Google saw its market lead decline, going from 66.69 per cent to 64.42 per cent.

Business Insider notes that Bing's 30 per cent share is a symbolic number because that's what Yahoo had back in 2005, when Microsoft first launched Bing. August 2010 is also symbolic]: at the time, Google was at 71.59 per cent of the U.S. search market and has since then lost roughly 10 per cent.

The likelihood of Bing blasting past Google anytime in the near future is low, but Mashable did a little math] and discovered that if Google continues losing two to three per cent per month, and Bing continues its trend of gaining five or six per cent each month, Bing could overtake Google by 2012. Not bad for a search engine that was accused of stealing results from its competition.

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Tags MicrosoftinternetGooglesearch enginessearchYahoo

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Brennon Slattery

PC World (US online)
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