Facebook joins the ranks of industry's elite

Social networking company has enough muscle, clout to drive hardware innovation

Facebook's start-up days are long behind it.

That was made clear Thursday when executives from the social networking company announced that they had worked with industry giants Intel, AMD, Hewlett-Packard and Dell to create their own server and data center designs. They also shared the specifications of what they created with the rest of the industry.

Facebook, with more than 500 million users, has been a major player in the online industry. However, it became startlingly clear Thursday just how big a player the company has become.

"It's an indicator of their change in status," said Richard Fichera, a vice president with Forrester Research. "This certainly is like a coming out party ... Not everybody is big enough to merit designing your own data center. It's an indicator of their change in status."

The initiative that Facebook announced, called the Open Compute Project , reveals the secret sauce behind its redesigned servers and data center, making them more efficient, cheaper and making its servers more lightweight.

Facebook, the company that has made its name and fortune on serving up users' status updates, photos and videos, is all about the muscle of its data center. Facebook co-founder and CEO Mark Zuckerberg said the data center will use 38 per cent less energy and cost 24 per cent less to build - all while delivering the data to users when they want it.

"We're not selling anything today, but we do hope to benefit from this primarily in the area of accelerating innovation," said Frank Frankovsky, director of hardware design at Facebook. "That's the reason we're doing it - to drive efficiency for ourselves and then to benefit others."

Zeus Kerravala, an analyst with the Yankee Group, said the fact that Facebook has enough clout to drive hardware innovation and to design something significant enough to share with the rest of the industry says a lot about how far the company has come from the start-up it was just a few years ago.

"If anybody still doubted the validity of social networking, this kind of takes care of that," he added. "Facebook has so much power that they can now change the direction of computing... Today was a good example of Facebook having clout and getting out there and using it."

Facebook has been coming into its own. Last fall, Zuckerberg and Facebook's inception were the focus of a major motion picture, The Social Network. And just last month, Forbes announced that Zuckerberg and five others involved with Facebook made the magazine's 2011 Billionaires List.

Long eclipsing social networking competitors like MySpace, Facebook moved on to bigger challengers.

Just last fall, industry watchers began casting their attention at a growing competition between Facebook and the biggest Internet company in the world - Google. The fact that the social network had enough muscle and industry clout to take on the likes of Google said something about not only how far it had come, but where people expect it to go.

Fichera said the announcement was proof that Facebook is playing in the same arena as Google.

"This is like Facebook saying, 'Hey, everyone thought we were big, but golly, we really are big,'" Fichera added. "There aren't many Web companies driving hardware innovation. That really marks Facebook as being one of the big guys here. Up until now that's only been a Google, Amazon, maybe Yahoo or eBay realm. This says Facebook is a big, big presence on the Web. This is really big."

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin or subscribe to Sharon's RSS feed. Her e-mail address is sgaudin@computerworld.com.

Read more about data center in Computerworld's Data Center Topic Center.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Configuration / maintenanceIT industryhardware systemsWeb 2.0 and Web Appsgreen ITData CenterForrester ResearchintelenvironmentHewlett-PackardFacebookDellGreen data center

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?