Salesforce.com buying social monitoring vendor Radian6

Salesforce.com will pay more than $300 million for the company

Radian6 dashboard

Radian6 dashboard

Salesforce.com plans to buy social media monitoring vendor Radian6, whose technology tracks conversations occurring on social sites like Facebook, Twitter and LinkedIn, the company said Wednesday.

Radian6's technology gives companies insights into what people are saying about their brands and products, as well as competitors. Its customers include Kodak, PepsiCo and greater than 50 percent of the Fortune 500, Salesforce.com said.

Salesforce.com will pay roughly $US276 million in cash and $50 million in stock, net of cash acquired. The transaction is expected to close by July 31.

Salesforce.com plans to meld Radian6's capabilities with its own growing array of software for sales and customer service, as well as its Chatter social networking platform. Developers will also be able to use Radian6 technology when building applications on Salesforce.com's Force.com platform, the company said.

The deal will "extend the value of all of our offerings," Salesforce.com CEO Marc Benioff said in a statement.

Rumors had swirled for months that Salesforce.com was planning to buy Radian6, which will be the latest in a string of Salesforce.com purchases that include online meeting and collaboration vendor DimDim and Heroku, maker of a cloud-based platform for building Ruby applications.

(More to follow).

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's e-mail address is Chris_Kanaracus@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags business issuesPepsicoMergers / acquisitionsCustomer Relationship ManagementapplicationsSalesforce.comLinkedIncloud computinginternetFacebookRadian6softwaretwitterkodaksocial media

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?