Facebook to acquire mobile application developer Snaptu

The acquisition should help Facebook reach users in regions where smartphones are less common

Facebook plans to buy Snaptu, a four-year-old startup that develops versions of Web-based applications for cheaper mobile phones.

Snaptu, which was founded in 2007, said on its blog on Sunday that the acquisition should close within a few weeks.

Working as part of the Facebook team is the company's best bet for accelerating product development, according to the Snaptu blog post.

For its part, Facebook said Snaptu will enable it to more quickly deliver a better mobile experience for so-called "feature" phones, which have lesser processing capabilities than smartphones.

Snaptu released a Facebook mobile application for feature phones earlier this year. The application, called Facebook for Feature Phones, works on more than 2,500 phone models.

There are already plenty of Facebook applications out there for more high-powered phones. Facebook has developed its own mobile application for Apple's iPhone, while Research In Motion has developed a Facebook app for its BlackBerry phones. There are also Facebook apps for T-Mobile's Sidekick and for smartphones from INQ, Palm, Nokia and High Tech Computer (HTC), which sells two Android smartphones with dedicated Facebook buttons.

The acquisition of Snaptu should help Facebook grow its user base in developing regions where users are more likely to not have either smartphones or their own PCs. Snaptu said 95 percent of mobile phone users do not have a smartphone.

Snaptu also offers feature phone apps for business networking site LinkedIn, social news site Mashable and micro-blogging service Twitter. Neither Snaptu nor Facebook indicated what would happen to these other applications following the acquisition, with Snaptu merely indicating that it would be business as usual during the transition period.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Snaptubusiness issuesInternet-based applications and servicesMergers / acquisitionssocial mediainternetFacebook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeremy Kirk

IDG News Service
Show Comments

Father’s Day Gift Guide

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?