Apple's iPod killed Microsoft's Zune

Microsoft can blame Apple and its iPod hegemony for the failure of its Zune digital media player.

Microsoft has nixed any future iterations of its Zune music and video player, according to a Bloomberg report, adding another name on the list of devices killed by Apple's iPod hardware and entertainment ecosystem. Microsoft has yet to make the death of its Zune official, but unofficially it's believed the decision is based on poor demand for its players since the Zune line was introduced almost five years ago.

In the music and video player market, Apple's iPod is still king. NPD's figures put its domination at around 77 percent of the market last year. In comparison, Microsoft's players weren't even in the top five devices on the market, despite a price drop in early 2010. Zune's inevitable hardware demise won't be sudden though. According to Bloomberg's sources, Microsoft will continue to sell existing versions of Zune, probably until remaining stock is exhausted.

In 2009, when the last major overhaul of the Zune hardware was introduced, I wrote that the device was no iPod killer. Two years down the line, Microsoft's ambitions to beat Apple in the industry it revolutionized didn't work. But the Zune name won't be consigned to the annals of tech history any time soon. As Technologizer's Ed Oswald predicted back in February, the software platform from Microsoft will live on.

In 2009, Microsoft separated the Zune team into two separate divisions: software and hardware. So if Bloomberg's sources are accurate, Microsoft will continue to invest in Zune software through integrating it in Windows Phone 7, the company's latest smartphone OS, as well as with the Xbox ecosystem and, of course, Windows.

Follow Daniel Ionescu and Today @ PCWorld on Twitter

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftApplemp3 playersconsumer electronicsportable media playersMP3audioapple ipodMedia players / recorders

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Daniel Ionescu

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?