Opera aims to expand mobile reach in China

Opera announced a joint venture with China's Telling Telecom to develop a new mobile browser for the country's market

Opera Software has announced a deal to embed its Internet browser on mobile phones sold in China, a move that is meant to help grow the company's presence in the country's burgeoning mobile market.

Opera, the Norwegian company behind two popular mobile browsers, has established a joint venture with Chinese handset distributor Telling Telecom Development Co. The two partners will develop a customized mobile browser for China using Opera's technology. Telling Telecom will then install the mobile browser on handsets sold through its distribution network.

The joint venture could place Opera's mobile browser onto millions of handsets sold in China. Telling Telecom ships more than 30 million mobile phones annually and has 40,000 retail outlets in China. It also has an 18 percent share of the Chinese mobile phone distribution industry, according to Opera.

"China represents the largest mobile web opportunity on the planet," said Lars Boilesen, CEO of Opera Software, in a statement. "To reach the vast majority of that market, we are creating an entirely new product that suits the needs of Chinese consumers."

China currently has the world's largest Internet population at 457 million: About 303 million of those users access the Web via mobile phones, according to the China Internet Network Information Center.

Opera has already risen to become the leader of mobile Internet browsers, with a 21.26 percent share of the global market, according to StatCounter. The company's Opera Mini browser support more than 3,000 phone models.

But in China, the company's market share is at 2.49 percent, lagging far behind the dominant rival, UC Mobile, which has a 64.4 percent share. UC Mobile is a Chinese company that makes the UC Browser, which has been made available on more than 200 phone brands. Most of its users come from China.

UC Mobile has emerged as the leader because the company early on understood the Chinese market and could provide better localization of its browser, said Kevin Tong, an analyst with iResearch. "Other mobile browsers may have had Chinese versions, but their user interface or their lack of localization was not enough to attract Chinese users," he said.

"Opera will have to localize its product and this joint venture will provide that experience to make those improvements," Tong added.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags telecommunicationconsumer electronicsapplicationsopera softwarePhonesbrowsersPhone applicationssoftwaremobileMobile handsets

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?