SAS pushes BI to Apple's iPad, iPhones

SAS has announced a new partnership with mobile BI vendor Mellmo

SAS Institute is teaming up with mobile BI (business intelligence) vendor Mellmo to bring analytic applications to Apple's iPhone and iPad, the companies announced Tuesday.

The move further cements Apple's devices as must-hit targets for enterprise software vendors, especially for BI. It also follows deals Mellmo has struck with IBM, SAP,, Microsoft and Oracle. The SAS integration, which also requires SAS Enterprise BI Server, is set to be released early next month.

BI vendors have moved quickly of late to mobilize their software, touting the benefits of workers in the field getting real-time analytics and reports on business data. SAP is set to make a particularly aggressive run at the market later this year when it releases a converged mobile platform based on its own technology and that which it acquired through the purchase of Sybase.

But so far, mobile BI adoption has been slow due to factors like security concerns and smartphone form factors that inhibit the proper use of such applications, according to a new Forrester Research report.

"Truly analytical BI applications require a certain amount of screen real estate to display, interact, and analyze all relevant information on a single small screen," it states. To that end, mobile BI applications must enable users to work with data "using typical analytical operations such as drill-across (to another dimension), hierarchy drilldown/up, drill-through (to another source, to another dashboard, or to a detailed report), filter, group, pivot, rank, and sort," it adds.

But tablet devices such as the iPad are helping address the usability problem, Forrester said. "It really is next-generation mobile BI on the next-generation devices that will finally deliver on the promise of information access at any time, in any location, on any device."

There is also a growing number of common use cases for mobile BI, the report adds. For example, the software might help a salesperson close a deal by giving them the power to call up some analytics that dazzle a prospective client.

Still, challenges persist for mobile BI, particularly regarding the development of rich experiences across many device types. Customers should carefully weigh how well a vendor's tools provide "write once, use anywhere" capabilities, Forrester said.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's e-mail address is

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags business issuestelecommunicationapplicationsRoambisoftwareSAS Institutemobilebusiness intelligence

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Father’s Day Gift Guide

Most Popular Reviews

Latest Articles


PCW Evaluation Team

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?