Five exabytes of disk storage ship in 2010

Revenues up across the board for all major storage vendors, IDC says

Last year, hard disk drive manufacturers shipped 5,127 petabytes of storage capacity, a 55.7 per cent increase over 2009, according to a report released Friday by market research firm IDC. A petabyte equals 1 million gigabytes, and 1 exabyte equals 1,000 petabytes.

In the fourth quarter of 2010 alone, worldwide external disk storage systems revenues saw year-over-year growth of 16.2 per cent, or just under $US6.1 billion, according to IDC's Worldwide Quarterly Disk Storage Systems Tracker .

In the fourth quarter of 2010, the total disk storage systems market grew about $8.3 billion in revenues, representing 14.3 per cent growth year over year.

"The fourth quarter of 2010 continued the trend of economic recovery, and helped close a successful year for disk storage," said Liz Conner, IDC's senior research analyst for storage systems.

Conner attributed the increase in disk drive sales to a loosening of IT budget purse strings by corporate executives, which allowed for 25.7 per cent year over year growth in network storage systems.

Revenues for all the major storage vendors were up across the board.

Factory revenues for the total disk storage systems market grew by 18 per cent to $28.7 billion in 2010 compared to 2009. Hewlett-Packard and EMC maintained their top spots as revenue leaders at 19 per cent of the market each, followed by IBM and Dell with 16 per cent and 11.9 per cent shares, respectively.

In 2010, HP and EMC raked in $5.4 billion in sales each. IBM and Dell took in $4.5 billion and $3.4 billion in revenue, followed by Dell and NetApp with $3.4 and $2.3, respectively.

In the fourth quarter of 2010, EMC garnered 26 per cent external storage systems revenue share, followed by IBM and HP 16.3 per cent and 11.6 per cent, respectively. NetApp ended the quarter in fourth position with 10.3 per cent of market share. Hitachi Data Systems and Dell were statistically tied for 8.7 per cent and 7.9 per cent, respectively, IDC stated in its report.

Network storage systems based on Ethernet, rather than the Fibre Channel protocol, saw a significant jump in the fourth quarter, with network-attached storage and iSCSI systems sales growing 21.7 per cent year over year with $5.1 billion in revenues.

EMC also maintained its lead in the latter category with a 29.7 per cent revenue share, followed by IBM with a 15.2 per cent.

Separately, the NAS market grew 41.3 per cent year over year. EMC also led that category with a 52.8 per cent revenue share, followed by NetApp with 23.7 per cent. The iSCSI SAN market continues to show strong momentum, posting 42.1 per cent revenue growth compared to the prior year's quarter. Dell led the market with 32.6 per cent revenue share, followed by HP in second and EMC in third with 14.7 per cent and 13.4 per cent, respectively.

High-end storage systems, or those with a sticker price of more than $250,000, came in with the highest sequential growth across all storage segments, according to Amita Potnis, IDC's senior research analyst for storage systems.

"After significant declines during the 2009 crisis and the strong recovery in 2010, the high-end revenue market share is now 30.2 per cent, thus bouncing back to the 2008 pre-crisis levels," she said in a statement.

Potnis said there were multiple reasons for the high-end system growth, most notably user demand for storage consolidation and data center upgrades supported by "new product push from a number of vendors."

Lucas Mearian covers storage, disaster recovery and business continuity, financial services infrastructure and health care IT for Computerworld. Follow Lucas on Twitter at @lucasmearian or subscribe to Lucas's RSS feed . His e-mail address is lmearian@computerworld.com .

Read more about storage in Computerworld's Storage Topic Center.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags IT industrystorageIDCstorage hardwarenetwork-attached storagestorage softwareStorage ManagementNetworked Storage

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Lucas Mearian

Lucas Mearian

Computerworld (US)
Show Comments

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

Family Friendly

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Stocking Stuffer

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?