Microsoft's Bing taps into online coupon fever

The search engine will serve up links to 200,000 coupons and offers from businesses in 14,000 US cities

Microsoft is responding to the online coupon frenzy by adding results about special deals to its Bing search engine, both on its desktop and mobile versions.

The new feature, provided in partnership with deal aggregator website The Dealmap, lets Bing serve up links to 200,000 coupons and offers from businesses in 14,000 U.S. cities.

The offers come from online coupon providers like Groupon, Living Social and Restaurant.com, Microsoft said on Thursday in a blog post.

The goal is to make it easier for Bing users "to discover, share and search for the best deals in your area -- all from one place," wrote Andy Chu, a Microsoft director of product management.

Online coupon sites have taken off in a big way in the past year, led by Groupon, a daily deals website founded in late 2008 that recently closed a funding round worth almost US$1 billion after turning down a reported $6 billion acquisition offer from Google.

Yahoo and Google are developing their own services for deals and coupons.

Announced in November, Yahoo's program is called Local Offers and will provide deals, offers and coupons from local merchants. Yahoo's initial partners include Groupon, LivingSocial, DealOn, Zozi, Tippr, Coupons.com and Valpak.

Meanwhile, Google is testing a program with small businesses focused on pre-paid offers and vouchers, the company said recently.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsoftinternetadvertisingsearch engines

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Family Friendly

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Stocking Stuffer

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?