Facebook's 'Like' button evolves

It appears Facebook may care more about the marketing implications of its Like feature.

Facebook has made a subtle but important change to the functionality of its Like button that will transform the way you share on the site and on the Web as a whole.

Now when you click the Like button on a third-party site, a more detailed news story link--replete with image--is published with higher prominence on your feed. Previously, your friends only saw a one-sentence link that was easily lost in bustling social feeds.

That means the Like button has the same functionality as the Share button, but Facebook isn't giving up on the latter. Facebook spokeswoman Malorie Lucich told Mashable that the Share button will continue to live, but Like is the "recommended solution moving forward."

While this enhancement simplifies link-sharing, it may present some annoyances. For instance, if you're in the habit of Liking a lot of things, you run the risk of bloating your content stream and irritating your e-friends. Also, certain iterations of the Like button don't allow you to comment on what you favor, so you may be blasting out information sans context.

Since Facebook launched the Like button at last year's f8 conference, over 2.5 million Websites have integrated them, according to Inside Facebook.

Love it or loathe it, the updated Like button gives more eminence to third-party links, which should increase referral traffic and boost awareness--great news for marketers.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags social mediabroadbandinternetFacebooksocial networkssocial networkingInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Brennon Slattery

PC World (US online)
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?