Apple introducing iPad in India

The company will be offering it through retailers

Apple will start offering the iPad in India on Friday, but its focus will be on sales through retailers, rather than bundling the device with service plans from mobile operators.

The company has partnered with Bharat Sanchar Nigam (BSNL), a state-owned mobile services provider to offer 3G services for the iPad, according to a source who declined to be named. But the arrangement is not exclusive.

BSNL had a head start in offering 3G services because the Indian government allotted it wireless spectrum ahead of a spectrum auction for the private sector.

Some Indian private operators have however started rolling out 3G services. As these operators start offering the service, customers will have the option to use their data services as well, said the source.

The Apple iPhone, in contrast, requires users to subscribe to one of two mobile operators: Vodafone Essar or Bharti Airtel.

Apple is likely to disclose iPad pricing on Friday. An entry-level iPad with Wi-Fi and a 16GB flash drive is likely to cost about 29,000 rupees (US$628), according to the source.

Apple said earlier this month that it had sold 7.33 million iPads in the quarter ended Dec. 25.

Demand for tablets in India is picking up, though it is still primarily oriented toward media consumption and content browsing, said Anshul Gupta, principal research analyst at Gartner.

The iPad is however not likely to be a runway success in a price-sensitive market like India, as it may be seen as a premium product, Gupta said. The iPhone hasn't sold in large numbers in India, for one because it is priced very high, he added.

Some users are considering buying tablets as their only computer. "I need one device, one set of applications for business or consumer purposes, because it is all browser based and networks are powerful and ubiquitous," said K. Purushottam, a business consultant in Bangalore who is considering buying a tablet because it is easier to use and take around.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Appletelecommunication3ghardware systemstablet PCslaptopsBharat Sanchar NigamBharti AirtelVodafone Essar

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?