Google's goals this year are all mobile, CEO says

Priorities are mobile payments, cheap phones for the poor and faster networks, Eric Schmidt says in Harvard Business Review

All of Google's strategic initiatives this year are about mobile, the company's CEO, Eric Schmidt, wrote in a guest article for the Harvard Business Review titled "Preparing for the Big Mobile Revolution."

He laid out three developments Google plans to encourage in order to realize its vision of delivering personalized, timely and location-aware information to people. The company has already made strides in each area.

The first is the development of fast networks, specifically LTE, Schmidt wrote. They will "usher in new and creative applications, mostly entertainment and social, for these phone platforms," he wrote.

All of the major operators in the U.S. are already building their LTE networks or have stated that they plan to. While Google is not in the business of building networks, it has been outspoken in its support of broadband wireless. For instance, it pushed the U.S. Federal Communications Commission to require winners of a recent spectrum auction to allow any device and any application to run on the networks, ensuring that future Google services wouldn't be blocked by operators. The FCC did put open access requirements on some of the spectrum it auctioned.

Schmidt also said that "we must attend to the development of mobile money." In a recent update to the Android operating system, Google added support for near field communication, a technology that lets users tap their phones against a sensor to make purchases or debit an account. NFC has been around for years but has failed to take off, in part because it requires that phone makers include a special chip in the phones and that retailers install sensors that can read the chips. Google must rally many other industry participants in order to reach widespread use of the technology.

Thirdly, Schmidt said Google wants to increase the availability of inexpensive smartphones in poor regions. "We envision literally a billion people getting inexpensive, browser-based touchscreen phones over the next few years. Can you imagine how this will change their awareness of local and global information and their notion of education?" he wrote.

A billion browser-based phones also means that Google can display advertisements to that many more people around the world.

Already, even without achieving each of those developments, interesting services are available, Schmidt said. "We are at the point where, between the geolocation capability of the phone and the power of the phone's browser platform, it is possible to deliver personalized information about where you are, what you could do there right now, and so forth -- and to deliver such a service at scale," Schmidt wrote.

Nancy Gohring covers mobile phones and cloud computing for The IDG News Service. Follow Nancy on Twitter at @idgnancy. Nancy's e-mail address is Nancy_Gohring@idg.com

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags mobilesmartphonesinternetGoogleadvertisingsearch enginestelecommunicationPhonesconsumer electronicseric schmidt

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?