FarmVille developer Zynga buys social browser Flock

Flock's application, based on Google's Chromium open-source browser, pulls in data from social applications in a sidebar

Zynga, the company behind popular Facebook games such as FarmVille and Mafia Wars, has acquired Flock, which develops a Web browser fine-tuned for real-time social networking data feeds.

Terms of the deal, announced on Flock's blog on Thursday evening, were not disclosed. Flock CEO Shawn Hardin wrote that the company will help Zynga develop "the most fun, social games."

Hardin did not detail how his company's Web browser might be meshed with Zynga's online offerings, which include a range of gaming applications for Facebook, MySpace, Apple's iPhone and for web portals such as Yahoo. But the acquisition underscores continuing interest in companies developing applications that plug into popular social networking services.

Flock's Web browser is based on Google's open-source Chromium browser code. The company's first product was based on Mozilla's open-source Firefox browser, but Flock switched to Chromium's code base in June 2010 and also made Google the default search engine.

Flock has customized Chromium with a sidebar that delivers real-time information from social networking sites and other Web services such as Flickr, Twitter and YouTube. Flock's browser also helps people to share photos, video and stories on those services.

The company says it has around 10 million users of its browser, but that still makes it a very small player in the browser market, which is dominated by Microsoft's Internet Explorer and Mozilla's Firefox.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags browsersinternetbusiness issuessocial networkingsoftwareapplicationsgamesflockonline servicesMergers / acquisitionsInternet-based applications and servicesZynga Game Network

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeremy Kirk

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?