Hot e-reader sales will continue into 2011, Gartner says

Market projected to grow by 68 per cent growth in 2011 despite increasing competition from media tablets like Apple iPad, Galaxy Tablet

Global sales of e-readers like Amazon.com's Kindle will reach 6.6 million devices by the end of 2010, and then jump 68 per cent to 11 million devices in 2011 as it battles popular media tablets such as Apple's iPad, Gartner said Wednesday.

The dramatic growth projected for 2011 follows an 80 per cent jump from 2009 to 2010, Gartner noted. About 3.6 million e-readers were sold in 2009.

Amazon's Kindle are driving e-reader sales -- accounting for some 45 per cent to 50 per cent of all e-reader sales, according to anaysts from analyst firms, including Forrester Research and Yankee Group.

Yankee has predicted sales of million e-readers for 2010 , nearly matching Gartner's projection. Both firms define the e-reader market as separate from the market for media tablets like the iPad or Samsung's Galaxy Tablet.

North America will account for some 4 million e-reader sales in 2010, or nearly two-thirds of the worldwide total, Garner said. Hughes de la Vergne, an analyst at Gartner, said North America will remain a key e-reader market through 2014.

E-readers generally tend to be lower cost and smaller than media tablets, and have a longer battery life. Most are still black and white, though Barnes & Noble introduced the color Nook e-reader this fall. Media tablets are the biggest threat to e-readers, Gartner said, primarily because they can be used for so many of the functions that are seen in many laptops.

Allen Weiner, another Gartner analyst, said e-reader makers will need to retain a price advantage to remain competitive. The third generation Kindle sells for $US139, compared to an iPads starting price of $499.

Google this week announced Google eBook and eBookstore while Amazon.com announced an update for the Kindle for the Web application.

Both systems allow reading of books on a range of devices, not just e-readers, and invite readers to buy books from their separate e-book warehouses.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags hardwareIT industrytelecommunicationamazon.comMobile and Wirelesshardware systemsmobileForrester ResearchYankee GroupAppleGartner

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Hamblen

Computerworld (US)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?