Salesforce.com names its first chief scientist

JP Rangswanami will take on a role with the same name at the SaaS (software as a service) vendor

Salesforce.com has named JP Rangaswami, formerly chief scientist of BT Group, to a newly created position of the same name, the company said Wednesday.

Rangaswami will report directly to Salesforce.com CEO Marc Benioff. His job will be to "help European customers think about innovative ways to use the real-time, mobile and social capabilities provided by Salesforce apps and the Force.com platform," as well as contribute to the company's general product strategy.

He brings to Salesforce.com 30 years of experience working with technology at large enterprises, including the investment bank Dresdner Kleinwort Wasserstein, as well as an expansive and forward-looking philosophy toward enterprise software.

"I believe that it is only a matter of time before enterprise software consists of only four types of application: publishing, search, fulfillment and conversation," reads a statement on his personal blog. "I believe that weaknesses and corruptions in our own thinking about digital rights and intellectual property rights will have the effect of slowing down or sometimes even blocking this from happening."

The latter statement reflects Rangaswami's reputation as an advocate of open-source software, but it's not clear whether Salesforce.com will be influenced in that direction.

But his appointment does represent another effort by the vendor to present itself as much more than the on-demand CRM (customer relationship management) software for which it is best known.

Salesforce.com has partly succeeded in doing so, but the company's very name means it will be impossible to completely shed the CRM tag, said Ray Wang, CEO of Constellation Research.

Benioff is likely being influenced by history. "There were lessons learned in [CRM vendor] Siebel's demise that resonated with everyone in the industry," Wang said. "Siebel was seen as a one-trick pony" because it failed to get its Project Nexus development platform out in time, and was ultimately acquired by Oracle, he said.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's e-mail address is Chris_Kanaracus@idg.com

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags cloud computinginternetbusiness issuesSalesforce.comsoftwareapplicationsCustomer Relationship Managementapplication developmentpersonnelInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Exec

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?