Nokia's app store sees explosive growth, still sucks

Nokia's Ovi Store for mobile apps pre-dates similar efforts for Apple and Android phones, but it pales in comparison

Nokia has been boasting its new Ovi Store is a huge success. Launched last year in a bizarre staggered release that saw the U.S. served after practically everywhere else worldwide, Ovi Store is Nokia's answer to Apple's App Store and similar efforts from Google Android and RIM BlackBerry.

According to Nokia's figures, the Ovi Store software is downloaded three million times every day, up from two million in September. That projects out to one billion downloads per year. To provide some perspective, 1.3 billion people worldwide use some sort of Nokia device, although not all of them can run Ovi Store, which is limited to Nokia phones introduced over the last few years (such as Nokia S40 and S60 devices).

However, the primary metric Nokia wants us to know about is the number of downloads of its Qt toolkit software, by which software can be created for the newest Nokia phones, such as the Nokia N8, C7, C6- 01 and the E7. This has been snapped-up 1.5 million times in total.

All these figures are provided in a carefully crafted press release, and we're not given numbers showing how many apps are downloaded, nor how many people are actually paying for them.

However, none of this really matters, because Ovi Store sucks. Big time. It's a classic example of a technology company playing catch-up and then falling short.

I've watched Ovi Store go through various permutations over the last year or so. At one point it seemed like a new version was released every week; whenever I fired up the software, it would refuse to continue without an update. It's a work in progress, although it seems to have stabilized recently.

Ovi Store's problems are numerous. The biggest fault is that it acts like an app manager but isn't one. It has no idea of the software already installed on my phone, for example, so it often prompts me to install something I've already got. It has no comprehension of software version numbers either, so can't be used for updating existing software. Occasionally it even forgets which applications it's installed itself, leaving me attempting to install the same application twice. Nokia phones contain a simple Application Manager tool to deal with software removal, but it's not unreasonable to expect that functionality to be integrated with Ovi Store.

Next up is the poor user commenting and reviewing system, which most of us use to discover if apps are any good. All comments in all languages are mixed together. I have to scroll through comments in Arabic, or German, or Russian, or whatever, before I find something in English. And even then the chances are that the comment will be sub-YouTube standard: childish, ridiculous, or just plain nonsense. Usage of the Caps Lock key isn't unusual. There appears to be no moderation of comments, giving the impression that Nokia simply doesn't care.

Ovi Store is far from comprehensive. There are thousands more apps available for Nokia phones than you'll find listed in the Ovi Store. In fact, the Ovi Store showcases a really small fraction. It's bizarre that Nokia fails to leverage the huge library of Java phone apps that have been around for years. Nokia phones have always had a healthy third-party app ecosystem, which by far predates any kind of app store from its competitors, but there's no hint of that in Ovi Store.

Nokia might argue that the Java apps can't be added to the Ovi Store because they're potentially insecure, but there are tools out there to test for this kind of thing. Again, I'm left feeling that Nokia don't want to make the investment necessary to make the app store a success.

These are not the happiest of times for Nokia, and it's banking on tools like the Ovi Store to turn around its fortunes. The sad fact is that the store doesn't do much else apart from shout "Me too!" alongside Apple and Android app stores.

To be fair, it's integrated into the broader Ovi service, and what's on offer there is quite innovative--there's a mapping service, for example, and an e-mail service that Nokia claims provides messaging for people in parts of the world that lack computing infrastructure. Ovi even features something called Life Tools, which provide a "collection of health, education and agricultural information services" for remote areas of China, India, Indonesia and Nigeria.

While admirable, none of this helps Nokia here in the western world, where competition is fierce and functions like app stores are what makes or breaks a buying decision. As mentioned, I'm in the market for a new cell phone, and the Ovi Store is just one more reason why I'm going to turn my back on Nokia. I suspect I'm not alone. I'm sorry, Nokia. I really am.

Keir Thomas has been writing about computing since the last century, and more recently has written several best-selling books. You can learn more about him at

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags NokiaPhonesconsumer electronicsCell Phones

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Keir Thomas

PC World (US online)
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?