AT&T offers wireless discounts to business customers for iPad + 3G models

Move is seen as way to compete with Verizon

AT&T announced Friday that it will sell all three iPad Wi-Fi + 3G models directly to business customers at a discount for wireless service starting Oct. 28. The news comes one day after AT&T announced in-store sales of the popular tablet.

"This new offer further strengthens AT&T's commitment to provide businesses with the tools they need to accelerate mobility-led productivity," said Michael Antieri, president of advanced enterprise mobility solutions for AT&T's business solutions unit.

AT&T said it would offer "attractive post-paid mobile broadband price plans" but did not elaborate. The offer is only available to customers whose AT&T wireless bills are paid for by their employer.

There is no question that iPads are being used in business, medical and retail settings by workers of all kinds, and many companies don't need 3G cellular capability at all, noted Jack Gold, an analyst at J. Gold Associates. "If you are in a hospital or store, you don't need 3G, just Wi-Fi," he said.

Baron Funds in New York City, for example, has about 50 analysts using the devices mainly to read reports over the firm's Wi-Fi network.

Still, Gold agreed that AT&T will sell to companies that want discounts for 3G service and whose their workers want the iPad. Many of these workers travel for business and need access outside of Wi-Fi, he said.

Gold said AT&T has probably been selling the 3G version of iPad to businesses directly but recently formalized the process and announced it today to prepare for further competition from Verizon Wireless, which begins selling the Wi-Fi iPad bundled with its MiFi mobile hotspot device also on Oct. 28.

"AT&T is jockeying for position with this announcement against Verizon, since this is going to be a very hot, competitive market," Gold said. Verizon will sell the iPad bundled with MiFi in stores, but is likely to take that offer directly to businesses, too, he said.

AT&T's offer of a corporate discount will not be for the hardware, but for the wireless service, which is commonplace for carriers selling in volume to corporations. Gold said the discount could be more than 10 per cent, although it depends on volume.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags AppletelecommunicationMobile and Wirelessat&tNetworkingwirelessMacintoshmobilewireless networking

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Hamblen

Computerworld (US)
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?