AT&T offers wireless discounts to business customers for iPad + 3G models

Move is seen as way to compete with Verizon

AT&T announced Friday that it will sell all three iPad Wi-Fi + 3G models directly to business customers at a discount for wireless service starting Oct. 28. The news comes one day after AT&T announced in-store sales of the popular tablet.

"This new offer further strengthens AT&T's commitment to provide businesses with the tools they need to accelerate mobility-led productivity," said Michael Antieri, president of advanced enterprise mobility solutions for AT&T's business solutions unit.

AT&T said it would offer "attractive post-paid mobile broadband price plans" but did not elaborate. The offer is only available to customers whose AT&T wireless bills are paid for by their employer.

There is no question that iPads are being used in business, medical and retail settings by workers of all kinds, and many companies don't need 3G cellular capability at all, noted Jack Gold, an analyst at J. Gold Associates. "If you are in a hospital or store, you don't need 3G, just Wi-Fi," he said.

Baron Funds in New York City, for example, has about 50 analysts using the devices mainly to read reports over the firm's Wi-Fi network.

Still, Gold agreed that AT&T will sell to companies that want discounts for 3G service and whose their workers want the iPad. Many of these workers travel for business and need access outside of Wi-Fi, he said.

Gold said AT&T has probably been selling the 3G version of iPad to businesses directly but recently formalized the process and announced it today to prepare for further competition from Verizon Wireless, which begins selling the Wi-Fi iPad bundled with its MiFi mobile hotspot device also on Oct. 28.

"AT&T is jockeying for position with this announcement against Verizon, since this is going to be a very hot, competitive market," Gold said. Verizon will sell the iPad bundled with MiFi in stores, but is likely to take that offer directly to businesses, too, he said.

AT&T's offer of a corporate discount will not be for the hardware, but for the wireless service, which is commonplace for carriers selling in volume to corporations. Gold said the discount could be more than 10 per cent, although it depends on volume.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobilewirelessAppleNetworkingtelecommunicationat&twireless networkingMobile and WirelessMacintosh

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Hamblen

Computerworld (US)
Show Comments

Father’s Day Gift Guide

Brand Post

Bitdefender 2019

Bitdefender solutions stop attacks before they even begin! Get cybersecurity that 500 MILLION users already have and trust.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?