Kogan expands to UK

Online retailer expects to launch UK business in November

Budget online electronics vendor Kogan Technologies is making the jump to the UK market, with sales of products like the company's low-priced TVs beginning in mid-November.

Ruslan Kogan, founder and CEO of Kogan Technologies, confirmed a Current.com.au report that the retailer would be establishing a Web site at www.kogan.co.uk. "International expansion into the UK is a way forward for the Kogan business model," Kogan told PC World. "The shipping containers are on the way to the UK as we speak."

There will be a limited ranges of products available when the business launches in the UK, but Kogan said that eventually all of the company's current line-up would be available, including its new home appliance range.

According to Kogan, the company made the decision because "nobody does it like Kogan in the UK. We've looked at the UK carefully and many of the businesses follow ancient business models, unlike Kogan's." "We're always looking for better and more innovative ways to deliver technology and we want to show the Pommies how to do that," he said.

Kogan said that the company was looking to expand to other markets but would not comment on which ones. Kogan Technologies owns a number of domain names including kogan.co.nz (New Zealand), kogan.cn (China) and kogan.jp (Japan), but it is not unusual for companies to register multiple domains to protect their brand.

However, Kogan said that the brand would remain committed to its Australian customers. "Our priority is always with our Australian customers, but we always knew that Kogan would expand to other countries," he said.

Kogan said that the UK venture would be managed in Melbourne. "There will only be a warehouse and logistics setup in the UK. We will run the UK business the same way we have in Australia."

The Australian company is continuing to develop new products. "The most exciting developments in our industry are the convergence of Internet services and TVs," said Kogan. "We are really excited about products like Google TV and are looking to release products that combine the two."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internet tvRuslan KoganKogan Technologies

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Kevin Cheng

Good Gear Guide
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?