Facebook, Microsoft team up to make search more social

Looking for a good movie, Bing will help you find out what your friends recommend

Microsoft and Facebook announced Wednesday that they're teaming up to make search more social.

Starting Wednesday, when someone searches for a restaurant or movie on Bing, he can see what his friends have liked. People now can more easily depend on their friends to get online guidance, Microsoft said.

"It's an unfolding of a new era of search," said Qi Lu, president of Microsoft 's Online Services Division, in a press conference at Microsoft headquarters in Redmond, Wash. "Our quest is to... enable our users to make informed decisions faster."

The social search announcement is an extension of an ongoing partnership between Microsoft and Facebook . Lu said Wednesday's announcement isn't the culmination of the pairing and to expect more tools and technologies in the future.

Facebook's search, which is powered by Bing, is also making it easier to find people on the social networking site. "Now when you search on Bing, rather than showing you all the Matthew Kims out there, Bing finds and provides the results most relevant to you based on your Facebook connections -- those with whom you have mutual friends will now show up first," said Facebook CEO and co-founder Mark Zuckerberg, who was at the press conference. "Bing is also making more prominent the ability to add these people as friends on Facebook directly from Bing."

Ezra Gottheil, an analyst at Technology Business Research, said teaming up is a good idea for Facebook and for Microsoft.

"It has appeal to Facebook's core audience, people who care about what their friends like," Gottheil said. "I think it will increase Bing traffic, and drive some revenue to Facebook

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftinternetFacebookNetworkingsearch enginese-commerceInternet SearchWeb 2.0 and Web Apps

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?