John Lewis launches mobile retail site

Plans for a customer-centric John Lewis app also in the pipeline

John Lewis has today launched a mobile version of its retail website, johnlewis.com.

The launch follows that of another clothes retailer, Marks & Spencer, which created a version of its website for mobile devices earlier this year.

Customers can access the mobile site via the usual URL, or by typing m.johnlewis.com into their browser, and purchase items as they would through the non-mobile site.

John Lewis developed the new mobile site in partnership with mobile-web platform Usablenet.

The retailer is also planning to develop an app, for an early 2011 release, that will "focus more on the experience and personal relationship" that customers have with the John Lewis.

Jonathan Brown, head of online selling at John Lewis, said: "Our customers' appetite for mobile commerce has grown enormously and our focus has been on developing a site with a seamless experience. Mobile is a vital part of our vision to become the leading multi-channel retailer in the UK, so watch this space for future developments."

Other retailers that have launched mobile sites and apps this year include Sainsbury and Tesco.

Meanwhile, analyst house Forrester has warned businesses to carefully consider the benefits of developing an app before succumbing to "application hype".

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags retailinternetindustry verticalsJohn Lewis

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Anh Nguyen

Unknown Publication
Show Comments

Father’s Day Gift Guide

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Ada Chan

Dynabook Portégé X30L-G

I highly recommend the Dynabook Portégé® X30L-G notebook for everyday business use, it is a benchmark setting notebook of its generation in the lightweight category.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?