Who needs console wars? Most gamers own multiple platforms, claims survey

A new survey by research firm Newzoo reveals that U.S. gamers are not shifting to new platforms, but expanding the number of platforms they play on - based on need and situation. The data also shows that gamers are spending more money on games and game content.

Newzoo?s US National Gamers Survey 2010 shows that the 160 million Americans playing more kinds of games on multiple platforms including smartphones, social networks and online. These same players have not shifted away from playing games on consoles such as PS3, Xbox 360, and Wii.

In fact, consoles are still the most popular platforms, with 118 million American players. Online casual games come in second with 112 million players, while social networks such as Facebook coming in third with 88 million players.

Nearly 77 million Americans use a smart phone or Apple iOS devices to play games on, while 80 million players also enjoy retail PC and Mac games. Around 72 million people are downloading games directly to their PC or Mac. Multiplayer Online Games (MMOs) complete the list with 51 million US players ages 10 and up.

The survey found that the average American playing games uses three of the seven aforementioned platforms or distribution channels. Newzoo says that the new free-to-play model on various platforms has huge implications for the market. According to the survey data, 56 percent of console gamers also play games on a smartphone or Apple iOS device, 59 percent on social networks, and 40 percent plays MMOs. Of those players, more than 50 percent spend money on in-game content. On the other hand, 60 percent of paying free-to-play MMO players also spend money on console games.

In total 71 percent of all players (115 million Americans) spend money on games. Newzoo says that growth in free-to-play conversion rates has doubled since 2009 related to MMOs, digital distribution, and social games. The share of paying players now ranges from 25 percent for social network gamers to 62 percent for console gamers.

The US National Gamers Survey Report is part of the International Gamers Surveys 2010. Newzoo conducted the surveys in the US, UK, Germany, France, the Netherlands and Belgium earlier this year. The surveys involved more than 10,000 respondents from national panels representative of the total online population of 10 years and older. Further details on these surveys is available at www.nationalgamerssurvey.com.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags FacebookApplegamesAnnouncement

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Fudge

GamePro
Show Comments

Essentials

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?