Facebook clone for the enterprise created by Yammer

Yammer is now revamping itself with a new platform that looks almost exactly like Facebook.

Yammer, which launched two years ago as a Twitter clone for the enterprise, is now revamping itself with a new platform that looks almost exactly like Facebook.

In both its old and new versions, Yammer attempts to bring social networking into businesses in a way that harnesses the advantages of the tools without opening content up to the public Internet. In Yammer's first go-round, employees on the same e-mail domain could swap Twitter-like messages with each other, but it never gained popularity on anything like the scale enjoyed by the real Twitter.

Facebook, Twitter becoming business tools, but CIOs remain wary

The "New Yammer" was launched Tuesday, and if you've ever used Facebook then you already know what it looks like. Just like Facebook, you can post status updates, create events and polls, share links and do other similar tasks.

Yammer announced the new version of its site at the TechCrunch Disrupt conference.

"We've expanded our product from an enterprise microblogging solution to a full-fledged enterprise social network," Yammer said.

Third-party companies will be able to build on top of the Yammer platform, in the same way that third-party developers build on top of Facebook and Twitter.

"Since our inception, Yammer has had a public API, allowing third parties to develop applications on top of Yammer. We've now expanded to a full platform, on which third-party companies can develop new applications and integrate existing enterprise apps," the company said.

Yammer is also coordinating with several other vendors to add business functionality to the Facebook clone. These features include help desk software, enterprise content management, document collaboration, CRM and online expense reports.

Yammer won't be alone in the enterprise Facebook market. Salesforce.com has a site called "Chatter" that is designed for internal business use. But despite vendors trying to create private alternatives to social networks, investor Mike Maples, Jr. told Network World earlier this year that he believes Facebook and Twitter will ultimately be extended into the enterprise and work behind the firewall.

Follow Jon Brodkin on Twitter: www.twitter.com/jbrodkin

Read more about lans and routers in Network World's LANs & Routers section.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternetunified communicationsFacebookNetworkingtwittersocial networkingsoftwareapplicationsWeb 2.0Internet-based applications and servicesYammer

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jon Brodkin

Network World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Cate Bacon

Aruba Instant On AP11D

The strength of the Aruba Instant On AP11D is that the design and feature set support the modern, flexible, and mobile way of working.

Dr Prabigya Shiwakoti

Aruba Instant On AP11D

Aruba backs the AP11D up with a two-year warranty and 24/7 phone support.

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?