Facebook talks restriction while Zynga talks expansion

Zuckerberg gave a talk today at a Facebook event for developers in the company's California's headquarters in Palo Alto

Facebook CEO Mark Zuckerberg detailed some changes that impact social gaming giant, Zynga, while Zynga CTO Cadir Lee talks expansion plans. Who ever said the world of social media gaming was boring?

Zuckerberg gave a talk today at a Facebook event for developers in the company's California's headquarters in Palo Alto. Among other interesting tidbits, he mentioned that games are one of the biggest complaints for users despite being one of the most popular features on the service. By Facebook's figures, 200 million of Facebook's 500 million active users play games on Facebook a month. Naturally, game developers want to narrow that gap between gamer and non-gamer by advertising their products via social networking tools (like automatic status updates from FarmVille that appear in all friended user's news feeds), but this creates what Zuckerberg calls a "negative" experience that could drive Facebook users away. To address this problem and a slew of others, Facebook revised its gaming platform, including a tweak that only shows in-game status updates to users that already have the game installed.

Keep in mind that the last time Facebook introduced gaming changes to its site (removing third-party notifications), FamrVille creator Zynga reportedly lost over 10 million users. Zynga showed no signs of slowing down today, however, as the company took center stage at Oracle's OpenWorld conference in San Francisco. The company's CTO, Cadir Lee, is reported as saying that roughly 10 percent of the world's internet population (about 215 million users) has played a Zynga title. The company adds as many as 1,000 servers every week to keep up with traffic and supports 3 billion "neighbor" connections in games like FarmVille and FrontierVille.

Time will tell how much of an impact the new changes have on Zynga's user base and Facebook's user base. Seems like Zynga's already thinking outside the box about new users by adding features like the Horseshoe Pit to introduce existing players to other Zynga products. Between these developments today, the Facebook Credits system, Zynga's five-year deal with Facebook, and the rumored Google Games service, the social media space just got a whole lot more interesting.

Sources:Zynga Moves 1 Petabyte Of Data Daily; Adds 1,000 Servers A Week [TechCrunch]Mark Zuckerberg navigates the tightrope between gamers and non-gamers (video) [VentureBeat]

Got any tips, corrections, or feedback? Contact GamePro's news team or follow the author of this story on Twitter.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags ZyngagamesCultureFacebook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

AJ Glasser

GamePro
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?