Microsoft offers rewards for using Bing

The new Bing Rewards program offers credits for using Bing that can be redeemed for a variety of goods

Microsoft Bing

Microsoft Bing

Microsoft's Cashback service didn't work out, but the company is still experimenting with the concept of repaying users, this time with a program that rewards people for searching on Bing.

Bing Rewards offers users credits for using the search engine and allows people to redeem the credits for a variety of products. To get started, users download the Bing Bar and sign into the Bing Rewards program with their Windows Live ID. The Bing Bar displays offers that let users earn credits and also counts users' credits.

People earn credit in a variety of ways based on offers that pop up in the Bing Bar. Ways to earn credit include searching on Bing, setting Bing as the default search provider in the browser or trying new Bing features.

Signing up nets a user 250 credits, which buys the cheapest item in the program. There are a variety of items people can buy with the credits, such as DVDs, cookware, restaurant gift certificates, digital cameras and luggage.

People can use their credits to make donations to select charities, with 100 credits equaling a US$1 donation. Credits can also be exchanged for Microsoft Points to make Xbox and Zune purchases.

The program is only available in the U.S. and Microsoft is calling it a "preview," although it appears available to anyone who wants to sign up.

The launch of Bing Rewards follows the closure of Bing Cashback in late July. Cashback offered online shoppers cash rebates for buying products after searching for them on Bing. When announcing the shutdown, Microsoft said the service didn't get the broad adoption the company had hoped for.

The idea of rewarding users for searching on Bing is one that Microsoft founder Bill Gates seemed particularly interested in. Before stepping down from his leadership role at the company, he often spoke about the idea of giving people a reason to use a particular search engine.

Since launch last year, Bing has steadily if slowly gained market share. By August this year, Bing had grown its search market share by 30 percent over last year, to 13.9 percent, according to Nielsen.

Nancy Gohring covers mobile phones and cloud computing for The IDG News Service. Follow Nancy on Twitter at @idgnancy. Nancy's e-mail address is Nancy_Gohring@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsoftinternetsearch engines

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?