Nine plans new GEM digital TV channel

New channel replaces Nine HD, will target women aged 35+

The Nine Network will launch a third free-to-air digital television channel called GEM, scheduled to begin broadcasting a day after Seven's launch of 7Mate.

Nine's GEM — an acronym for General Entertainment and Movies — follows the success of Nine's digital GO! channel. Unlike GO!, which can only be viewed in 576i standard definition, GEM will be broadcast in 1080i high definition.

The new channel will target a mainly female audience aged 35 and over. Nine’s new channel will televise several US TV shows including Friends, CSI and Cold Case, as well as the black comedy Weeds — which previously aired on the GO! channel. GEM will also screen 'homegrown' shows such as McLeod's Daughters and Sea Patrol, and will be the network’s go-to channel for high-definition sports broadcasting.

The Seven Network’s 7Mate channel, which debuts on 25 September — AFL Grand Final day — aims to target males aged 16-49.

Nine’s CEO David Gyngell said in a press release that GEM will also air news and current affairs programs like the original channel, although he noted that content would be re-packaged to suit the style of GEM.

"GEM is what its title suggests – a general entertainment and movie channel, carefully crafted and targeted like GO! before it, to appeal to a wide audience cross-section and complement Nine’s existing successful brands," Gyngell said.

GEM will replace Nine HD on channel 90. To view GEM, you need a high-definition digital TV, PVR or set top box.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags digital tv

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Danny Chamoun

Good Gear Guide
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?