20% of the US plays social games

Social network-based games on the rise, reveals NPD study

The NPD has released the results of a recent study, revealing that 20 percent of the respondents had played a social network-based game at least once during the prior three months. Read on for more results of the study.

The study -- which featured data extrapolated from survey of pre-identified social network gamers as well as a nationally representative sample of social gamers -- indicated that one-fifth of U.S. residents over six years old (a stat that equates to 56.8 million people) has played a game on a social network over the past three months. The gender gap among the gamers was very small, as the group was split at 47 percent male and 53 percent female.

In addition to determining the size of the social gaming pool and the makeup of its members, a few additional statistics were presented to provide perspective of the audience within the gaming industry at large. 35 percent of the group that plays social games replied that they hadn't played any other form of video games before finding one on a social network. Only ten percent of social gamers reported spending money on the games they played, though 11 percent expect to make a future purchase. However, the financial impact of this form of gaming is impacting other areas, as the social network gamers have reported spending 20 less on gaming in general since beginning to play social network games.

What do you think of the results? Do you find one-fifth of the people you know are playing social network games? If you are amongst the 20 percent, how does it affect your spending habits?

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags PCgamesNPDFarmville

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dave Rudden

GamePro
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?