Google refines access to analytics info

The new API enables developers to request only necessary data

Google began previewing on Wednesday a spruced-up API to access Google Analytics configuration data.

Google Analytics gives users insights into Web site traffic and marketing effectiveness. Described as a significant new piece of the Google Analytics developer platform, the Google Analytics Management API offers read-only access to Google Analytics configuration data and consists of five new Google Data Feeds that map directly into the Google Analytics data model, said Jeetendra M. Soneja, of the Google Analytics API team, in a blog post on Wednesday. Read-only access is offered to account, profile, Web property and goal data as well as to advanced segments.

[ Stay up to date with the latest news and views in software development with InfoWorld's Developer Central newsletter. |  Google has offered a browser add-on to block Google Analytics. ]

While the previous API returned all configuration data at once, which could be inefficient, the separate feeds enable developers to request only needed data, said Soneja.

"Many developers have asked for a faster, more powerful way to access Google Analytics account configuration data through the Data Export API. We've listened and today we're releasing a preview of the new Google Analytics Management API," Soneja said.

"The API will change, grow, and get better over time. We recommend developers who aren't committed to making updates to their applications only experiment with the new API and continue to use the Account Feed as their primary source for configuration data. We will strive to give you at least one month advanced notice of changes to this API," Soneja said.

This article, "Google refines access to analytics info," was originally published at InfoWorld.com. Follow the latest developments in business technology news and get a digest of the key stories each day in the InfoWorld Daily newsletter.

Read more about developer world in InfoWorld's Developer World Channel.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags application developmentDeveloper WorldGooglesoftware

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Paul Krill

InfoWorld
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?