Delta customers can book flights on Facebook

Airline starts doing business on social network, working on iPhone app

Looking to book a ticket on Delta Airlines? Now you can just go to the airline's Facebook page.

Delta, one of the world's largest airlines, said Thursday that it's the first company in the airline industry to enable customers to book tickets directly from a social networking site. On Delta's Facebook page, users can click on the "Book a Trip" tab to search flights, book one and share the information with online friends.

"Our customers are spending more time online and are looking for new ways to connect with us," said Bob Kupbens, Delta's vice president of e-commerce, in a statement. "We're now delivering technology where our customers are ... We already know Facebook is the most used Web site by inflight Wi-Fi users on more than 2,000 Delta flights every day, giving us the natural launching point for a new online Ticket Window."

Delta also has developers working on a new app for the iPhone .

Delta said the upcoming app will enable customers to check in for flights, check flight status, review flight schedules and review their SkyMiles account balance directly from their mobile phones. The company noted that future releases of the app should let users book flights and select their seats.

Just last month, research firm Yankee Group released a report showing that most consumers want to interact with businesses over social networks, such as Facebook and Twitter . The problem is that only 30% of businesses are prepared to do it.

The Yankee study also said that companies not using social networking sites are putting themselves at risk.

If that's the case, then Delta is on the right track by reaching out to customers via Facebook. "Unlocking the full power of social media and mobile apps is the next step for Delta," Kupbens said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags FacebookwirelessAppleNetworkingcollaborationsoftwareapplicationswireless networkingWeb 2.0 and Web AppsMobile Apps and ServicesEnterprise Web 2.0/Collaboration

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?