Panasonic accidentally misled customers with Wii promotion

The Federal Court has ordered Panasonic to establish and maintain a trade practices compliance program for three years

The Federal Court has found that consumer electronics manufacturer Panasonic misled customers in a 2008 promotion in which it had offered a free Nintendo Wii console for customers who purchased one of a certain range of televisions.

According to a statement issued by the Australian Competition and Consumer Commission today, customers had been required to submit the serial number of the television they purchased to redeem the Wii — within 14 days of purchase.

However, customers could only obtain the serial after their television was delivered — and there was no guarantee by Panasonic that it would be delivered within 14 days. And there were also other aspects of the deal which were not up to par.

“The court considered that the advertising contained fleeting fine print which was difficult to absorb and failed to convey that matters outside the control of the purchaser could disqualify the purchaser from receiving the Bonus Wii,” said the ACCC statement.

The Federal Court has ordered Panasonic to establish and maintain a trade practices compliance program for three years to ensure staff were aware of their legal obligations — and Panasonic will also be forced to pay the ACCC’s legal costs.

The regulator’s chair Graeme Samuel said it was “not enough” to give the impression that conditions applied to offers “in circumstances where particularly unusual and onerous conditions may render a consumer ineligible to receive the goods or services offered”.

Panasonic Australia managing director Steve Rust said the company was pleased that the Federal Court had recognised that Panasonic’s contravention of the law was “accidental”. “Panasonic is always concerned about the interests of the consumer and many of the Court’s recommendations have already been implemented during the past 18 months,” he said.

Panasonic will appoint an internal compliance officer to develop a compliance policy, a complaints handling system and a training program for staff.

“Panasonic has run several successful redemption programs since the 2008 Wii promotion and we will work hard to ensure a similar situation does not arise in the future Rust said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Panasonichome entertainmentnintendo wii

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Renai LeMay

Good Gear Guide
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Ada Chan

Dynabook Portégé X30L-G

I highly recommend the Dynabook Portégé® X30L-G notebook for everyday business use, it is a benchmark setting notebook of its generation in the lightweight category.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?