Google search share falls again in China

But Google says overall business in China has grown

The fallout from Google's decision to stop censoring its search results in China has brought a continued decline in the company's search business, according to a research firm.

The search engine giant saw its market share drop 6.7 percent in China for the second quarter, Analysys International said in a report on Wednesday. Google now holds 24.2 percent of the Chinese market, a significant change from the end of 2009, when that number was 35.6 percent.

Signs of Google losing its hold on the search market began when the company announced in January that it might possibly leave the Chinese market. By March, Google decided to stop censoring its search results in China, redirecting all users from its Google.cn page to its uncensored Hong Kong search engine. The actions worried Google's partners and advertisers, making some doubtful about whether they should continue business with the company.

That uncertainty continued earlier this summer, when users were left to wonder if Google could continue operating in China after the company's Internet Content Provider license went up for renewal. To win over Chinese officials, Google began to stop automatically redirecting users from its Google.cn page to the company's Hong Kong search engine. Later in July, the Chinese government decided to renew the license.

Analysys attributes these factors as to why Google has seen its market share decrease. "However the prior uncertainty is now settled. Therefore, Google will again be able to forge ahead in the search engine market," the report added.

A Google spokeswoman said the company does not comment on market share, but added that Google's overall business in China grew from the first quarter to the second quarter. The spokesperson also said the company has noticed that many Chinese advertisers continue to use Google as a way to promote their companies abroad.

While Google's market share has fallen, its rival, Baidu, has seen its market share only increase. Now the company commands 70 percent of the search market, a historical high, notes Analysys. Earlier this year, Baidu's head noted that its business was seeing a "marginal benefit" following Google's decision to stop censoring results.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags internetGooglesearch engines

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?