Apple policy would kick AdMob off iAds, Hamoui says

The rule is not being enforced but AdMob hopes to work out a solution yet, the AdMob chief said

Google's AdMob business could not deliver advertising through iAd if Apple began enforcing a policy that restricts the involvement of companies that have their own mobile operating systems, said Omar Hamoui, vice president of mobile ads at Google.

Apple's policy does not allow the collection of advertising analytics by companies whose primary business is not serving mobile ads, and it specifically singles out companies that have their own mobile operating systems. The policy has not yet been enforced but would keep AdMob from using iAd, Hamoui said at the MobileBeat conference in San Francisco. It would prevent AdMob from even tracking clicks, he said.

"(With) the level of data that would be restricted ... you can't really do it. It's not technically possible," Hamoui said.

The iPhone represents about 30 percent of AdMob's business, Hamoui acknowledged. The company is working on contingency plans in case Apple cracks down, but Apple can do so if it chooses, he said. "We're hopeful we're going to find a solution," Hamoui said.

The spectre of those restrictions has caused uncertainty for publishers and advertisers, who are trying to learn more about the rules and how they would affect advertising, Hamoui said. He has slammed the iAd policy in the past, in a Google blog post last month.

Having criticized Apple's policies around iAd, Hamoui also praised the new platform for increasing excitement about mobile advertising. With its focus on attractive multimedia ads, it has gotten brand advertisers more interested in mobile advertising, he said. "Having Steve Jobs talk about it is an important thing," Hamoui said.

There are still more mobile ads being delivered on iPhones than on any other platform, but Hamoui expects Android to take over that position over the next year or so. Asked to guess when that would happen, he gave next June as the date.

Apple's restrictions are a bad idea and unlikely ever to be enforced, because they wouldn't pass regulatory muster at the U.S. Federal Trade Commission, said mobile advertising analyst Seamus McAteer of Majestic Research.

"I think they're going to blink. Steve Jobs doesn't want the FTC in his shorts," McAteer said.

But McAteer doesn't think the uncertainty will hold advertisers back, because for large brands, investments in mobile advertising are still small and experimental anyway.

Even as Android gains on the iPhone for advertising, Apple doesn't have to fear Android gobbling up its share of the mobile market, McAteer believes.

"We're talking about the future of personal computing," he said. "There's not going to be one winner."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags AppletelecommunicationGoogleiAdsAdMobmobileApple iAd

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stephen Lawson

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?